[Industry News, 2025.11.11]
Dr. Jin-woo Kim’s Self-Improvement Book ‘Dopamine Trigger’ Secures Landmark Publishing Rights Deal in Vietnam
Biorootics (formerly Myrrhzone Molyac Institute), a specialized firm in myrrh fermentation, announced on the 11th that Dopamine Trigger (published by Leadsome)—a new self-improvement book by its Research Director, Dr. Jin-woo Kim—has successfully secured a publishing rights deal in Vietnam.
The deal was brokered by Erik Yang, a renowned publishing agency known for holding the rights to massive global bestsellers, including the Harry Potter series.
According to Leadsome Publishing, “In a market saturated with dozens of new self-improvement titles daily, it is extremely rare for a debut book by a new author to secure an overseas rights contract within less than a month of its release.”
The agency, Erik Yang, highly evaluated the potential of Dopamine Trigger and introduced it to Wave Books, an imprint under AZ Communications, Vietnam’s largest trade book group. Wave Books is a highly influential brand in Vietnam, specializing in content that provides practical inspiration to the younger generation in fields such as life skills, social intelligence, and self-improvement.
Dopamine Trigger is an autobiographical essay that captures the true story of Dr. Jin-woo Kim, who rebuilt his life from the depths of alcohol addiction and despair through the power of science and thought, utilizing the mechanisms of dopamine.
Centering on the core message, "Thoughts change dopamine, and dopamine reinforces thoughts," the book is hailed as a masterpiece that scientifically presents a "virtuous cycle of thought" for life transformation, going beyond a simple recovery story.
In Korea, the book has gained rapid traction through word-of-mouth, receiving high ratings and positive reviews on major platforms like Kyobo Book Centre. Readers have commented, “It perfectly explained why I can't put down my phone,” and “It’s refreshing to learn that dopamine isn't inherently bad; what matters is how you direct it.”
Dopamine Trigger is expected to resonate with readers across Asia and beyond, focusing on keywords such as brain science, addiction recovery, and the virtuous cycle of thought.
Dr. Jin-woo Kim, currently serving as the Research Director of Biorootics, is a leading authority on myrrh. He has verified its antimicrobial, anti-inflammatory, and antiviral (influenza reduction) effects through 20 years of research, publishing his findings in the SCI-indexed journal Applied Sciences. He is actively engaged in various research activities to realize a "virtuous cycle" in life and agriculture, including the development of eco-friendly fertilizers and pharmaceutical raw materials based on myrrh—one of the three gifts presented by the Magi to the infant Jesus.
“Myrrh was not just a research subject for me; it was the turning point and medium for my recovery from alcohol addiction,” Dr. Kim emphasized. “Transformation becomes possible only when thoughts create dopamine, and that dopamine, in turn, reinforces those thoughts to form a virtuous cycle.”
He added, “I feel a great sense of fulfillment that the path to exporting this book to Vietnam has opened. I hope the ‘Virtuous Cycle Thinking Method’ spreads beyond Korea to readers in Asia and throughout the world.”
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[Industry News, 2025.11.11]
Dr. Jin-woo Kim’s Self-Improvement Book ‘Dopamine Trigger’ Secures Landmark Publishing Rights Deal in Vietnam
Biorootics (formerly Myrrhzone Molyac Institute), a specialized firm in myrrh fermentation, announced on the 11th that Dopamine Trigger (published by Leadsome)—a new self-improvement book by its Research Director, Dr. Jin-woo Kim—has successfully secured a publishing rights deal in Vietnam.
The deal was brokered by Erik Yang, a renowned publishing agency known for holding the rights to massive global bestsellers, including the Harry Potter series.
According to Leadsome Publishing, “In a market saturated with dozens of new self-improvement titles daily, it is extremely rare for a debut book by a new author to secure an overseas rights contract within less than a month of its release.”
The agency, Erik Yang, highly evaluated the potential of Dopamine Trigger and introduced it to Wave Books, an imprint under AZ Communications, Vietnam’s largest trade book group. Wave Books is a highly influential brand in Vietnam, specializing in content that provides practical inspiration to the younger generation in fields such as life skills, social intelligence, and self-improvement.
Dopamine Trigger is an autobiographical essay that captures the true story of Dr. Jin-woo Kim, who rebuilt his life from the depths of alcohol addiction and despair through the power of science and thought, utilizing the mechanisms of dopamine.
Centering on the core message, "Thoughts change dopamine, and dopamine reinforces thoughts," the book is hailed as a masterpiece that scientifically presents a "virtuous cycle of thought" for life transformation, going beyond a simple recovery story.
In Korea, the book has gained rapid traction through word-of-mouth, receiving high ratings and positive reviews on major platforms like Kyobo Book Centre. Readers have commented, “It perfectly explained why I can't put down my phone,” and “It’s refreshing to learn that dopamine isn't inherently bad; what matters is how you direct it.”
Dopamine Trigger is expected to resonate with readers across Asia and beyond, focusing on keywords such as brain science, addiction recovery, and the virtuous cycle of thought.
Dr. Jin-woo Kim, currently serving as the Research Director of Biorootics, is a leading authority on myrrh. He has verified its antimicrobial, anti-inflammatory, and antiviral (influenza reduction) effects through 20 years of research, publishing his findings in the SCI-indexed journal Applied Sciences. He is actively engaged in various research activities to realize a "virtuous cycle" in life and agriculture, including the development of eco-friendly fertilizers and pharmaceutical raw materials based on myrrh—one of the three gifts presented by the Magi to the infant Jesus.
“Myrrh was not just a research subject for me; it was the turning point and medium for my recovery from alcohol addiction,” Dr. Kim emphasized. “Transformation becomes possible only when thoughts create dopamine, and that dopamine, in turn, reinforces those thoughts to form a virtuous cycle.”
He added, “I feel a great sense of fulfillment that the path to exporting this book to Vietnam has opened. I hope the ‘Virtuous Cycle Thinking Method’ spreads beyond Korea to readers in Asia and throughout the world.”
View News